General Guidelines

People come to to connect with great local businesses. We know that people won’t always agree, but we expect everyone to treat one another with honesty and respect. We’ve put together these general guidelines to help set the tone for the site.

Content Guidelines

Please read the guidelines below to understand the types of content that you might contribute to


Please make sure your contributions are appropriate to the forum. For example, reviews aren’t the place for rants about political ideologies, a business’s employment practices, extraordinary circumstances, or other matters that don’t address the core of the consumer experience.


Don’t publicize people’s private information. For instance, please don’t post close-up photos or videos of other patrons without their permission, and don’t post other people’s full names unless you’re referring to someone who is commonly referred to by their full name.

Promotional Content

Don’t post promotional material unless it’s in connection with an advertising product and through a Business Account. Let’s keep the site useful for consumers and not overrun with commercial noise from every user.

Intellectual property

Don’t take content from other sites, users, or businesses without permission. It is necessary to write your own copy and share your own photos and videos.

Review guidelines

The best reviews are personal, passionate, and reflect your consumer experience. They offer a meaningful narrative, a useful amount of detail, and a helpful tip or two for other consumers.

Here are some additional thoughts for conscientious reviewers:

Personal experience

We want to hear about your firsthand experience, not what you heard from your partner or co-worker, or what you saw in the news. Tell your own story without resorting to broad generalizations and conclusory allegations.


Make sure your review is factually correct. Feel free to share your opinions, but don’t exaggerate or misrepresent your experience. We don’t take sides when it comes to factual disputes, so we expect you to stand behind your review.

Demanding payment

Writing a review should be informative and meant to help the community. You should not threaten to post or offer to remove a negative review as a way to extract payment from a business.

Review updates

Review updates should reflect a new experience or interaction with the business. Don’t repost an old story you’ve already told. If you’d like to add new insight to an old experience, you can edit your review within 30 days of posting it.

Photo and Video Guidelines

Photos and videos should be broadly relevant to the business and reflect the typical consumer experience (e.g., what the business looks like, what the business offers, etc.). If you’re a business, show us what you offer and what makes your business unique.

Here are some additional things to keep in mind:

Keep it relevant to everyone

We may remove a photo or video that showcases a unique personal experience that isn’t relevant to other people (e.g., a receipt or email exchange with a business) from the photo gallery for the business, but it may appear alongside your review if you write one about the business.

Keep it clean

We don’t want imagery of violence, drug use, nudity, near nudity, or suggestive acts—even if those images are an accurate representation of the business’s services or products.

Keep it friendly

Don’t use your photos or videos to attack or disparage others. A picture is worth 1,000 words, so it’s best to pick those words carefully and make your point in a review, direct message, or review response.

Community Guidelines

Don’t be shy. Use your account profile to let people know who you are. Your peers want to read reviews from people they know and trust rather than an anonymous or empty profile.

User Profiles

Since user trust and transparency are important to us, anonymous users who are disruptive to the community will be dealt with more sternly than those who stand behind their words. We encourage users to tell people a little something about themselves, but ask that you keep it relevant and don’t attack competitors or reviewers.

Consumer Messaging

Our messaging feature makes it convenient to connect with members of Please don’t use this feature to harass other users or send other inappropriate content.

Business Messaging

Businesses should message reviewers using their Business Accounts. Direct messaging is often the best way to resolve a dispute with an unhappy customer, but you can also address issues publicly by posting a public comment in response to a review. As with consumers, we ask that business representatives upload a clear photo of themselves to help personalize their messaging. Hopefully, it goes without saying, but don’t use direct messages or public comments to launch personal attacks or offer an incentive to change a review.

Ask the Community

  • Being able to ask and answer community questions about a business is extremely valuable, but as they say, with great power comes great responsibility. Stick to questions that are also relevant to others, don’t ask loaded questions or make presumptions, and keep the tone civil and non-argumentative. Clear questions with enough context and details will get more focused answers and meaningful conversation.